The Benefits of Setting the Mood within Stores
With the rising costs of products as a result of inflation, not to mention the world currently experiencing one of the biggest recessions in history; it’s becoming harder and harder for shops to successfully sell their goods. The competition within even the most lucrative of markets doesn’t help either, and so for years now shop owners have been looking for methods to improve their chances.
It’s a well-known fact that customers that feel content and comfortable within a store will be far more likely to spend their hard earned cash, than those that feel awkward and pressured. Guiding and nurturing customers toward a sale should always be a priority – and the days of pushy sales assistants is certainly something that should be left in the past.
But how can stores be modified to feel more comfortable?
The first thing to consider is the aesthetic appearance. A good shop should guide its customers as they explore the products on offer, whilst allowing easy access to areas that may prove difficult to manoeuvre for some patrons. People want to feel comfortable and if they are greeted with barriers and pestering assistants that are keen to make a sale, then they will be even more likely to search elsewhere.
Even the most heavily converted and aesthetically stunning retail shops will fall short of the mark if they don’t emanate the right type of atmosphere – and that’s where in-store background music comes in. Different shops might want to play specific genres of music (such as hip hop being ideal for urban retail outlets).
The safest bet is to compile a playlist of relevant tracks that can be played softly during opening hours. Not only can this help a customer to feel welcome and comfortable – it can also play a major role in defining the atmosphere of the shop. There’s nothing quite like listening to the latest music whilst browsing for products, or enjoying a few tunes as a loved one tries on a few new tops.
The trick is to keep a customer inside if a store for as long as possible. The more worthwhile their visit, the more likely they will be to return again and again to spend their money.